Solid-state storage fixes data center bottlenecks — for a price | Computer World Article

Computerworld – As a new decade opens, more and more data center operators find themselves struggling with an enterprise bottleneck not of their own making.

Servers’ hard disk access times have not kept up with the increasing speed of their CPUs, and the resulting lags can be a limiting factor in some database and caching applications, particularly those involving software as a service and cloud computing. As these applications become even more popular, the bottleneck is likely to get worse, analysts predict. And the database appliances designed to target the problem, which have been on the market for years, remain expensive.

Enter flash memory. Until recently, the high cost of flash memory limited it to consumer items with relatively low storage capacities, like digital cameras and MP3 players.

But over the last three years, flash prices have declined an average of 60% a year — a rate that’s “faster than has ever happened in the world of semiconductors,” according to In-Stat, a market research firm in Scottsdale, Ariz.

This confluence of factors is bringing flash, in the form of solid-state drives (SSD), into data centers.

While it’s still early in the adoption curve, analysts predict an increase in the use of SSDs in the enterprise. At its annual data center conference in December 2009, research firm Gartner Inc. called flash-based solid-state storage one of the most important technologies of 2010.

Gartner isn’t alone in singing SSDs’ praises. “Anybody that’s managing and buying storage should be taking a look at the flash options on the market and determining whether it’s a good fit for them,” says Andrew Reichman, a storage analyst at Forrester Research Inc.

Costing out SSDs

To be sure, despite their declining prices, SSDs remain much more expensive than hard drives on a cost-per-gigabyte basis. Depending on performance, SSDs can range in cost from $3 to $20 per gigabyte, says Jim Handy, a Los Gatos, Calif.-based SSD analyst with Objective Analysis, a semiconductor market research consultancy.

Hard drives range in price from 10 cents per gigabyte on the low end to $2 to $3 per gigabyte for enterprise-level, 15,000-rpm models. “The ratio between SSD and HDD pricing is about 20:1 for the bottom end of both technologies, and this will stay in effect for the next several years,” Handy says.

Gartner analyst Joe Unsworth puts the average cost of SSDs at about 10 times that of hard disk drives. But cost-per-gigabyte is not the most important factor in some of these access-heavy data center applications. Rather, it’s cost per IOPS (input/output operations per second).

The average enterprise-class, 15,000-rpm hard drive achieves 350 to 400 IOPS, says Scott Stetzer, director of enterprise SSD products at STEC Inc., a Santa Ana, Calif.-based SSD vendor. The average enterprise-class SSD can push 80,000 IOPS. “It’s a world of difference in the level of performance.”

Such performance benefits can outweigh the cost differential in certain instances, particularly once you factor in savings from energy costs (SSDs use less energy than hard disks). Applications that require extremely fast location and/or retrieval of data — like credit-card transactions, video on demand or information-heavy Web searches — stand to benefit from solid-state technology. Although the total share of the enterprise market that uses enterprise SSDs will remain small, the technology will play an important role in these critical applications, analysts predict.

SSDs in the data center

SSDs are making their way into data centers in several ways. First, most server vendors are offering SSDs as options, either as a replacement for a hard drive or in addition to one. Salt Lake City-based Fusion-IO even offers an SSD on a PCI card. Second, most storage vendors are incorporating SSDs into their systems. EMC Corp., for example, buys SSDs from STEC and incorporates them into its Symmetrix and Clariion products.

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Turn your office expense reports into toilet paper | Crave – CNET

Now you can really take that bad report and wipe your a** with it. :-0

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Design, Personalize & Print…All Online! With Avery®

Are you still archiving last year’s files? Or, maybe you would like to make something for Valentine’s Day. Avery.com has thousands of free templates available to make your job easier, and no download is required. You can create projects by product, or by design, and save them online to reuse over and over. Oh, and did I mention…it’s all FREE.

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Awesomeness is Unspoken

I’ve spent the last few days at a business conference filled with over a hundred other people in the same business I am. I’ve been to many of these, and I’ve noticed that, after the first day, I find myself being more…selective…when I am choosing the table to sit at during meals. I know that, depending on where I sit, the chit-chat will either be 1) enlightening and thought-provoking, or 2) awkward and uncomfortable.

I started thinking about it and wondering: why are there some people who I’m drawn to more than others? What I came up with is, I am instantly turned off the minute someone starts telling me about how great they are. I…I…I, me…me…me, blah..blah…blah. The truly awesome people are the ones who engage you in a conversation, listen to what you have to say, and share their experiences or thoughts in a way that isn’t condescending.

I met a lot of awesome people over the 3 days of the conference.  If you are not buying the products for your office from a local, independent office supply dealer, you’re really missing out.  The people I met were friendly, interesting, and truly committed to their business.  Wouldn’t it be great if you didn’t have to pretend you were busy every time your office supply sales rep called or stopped by?  Wouldn’t it be great if you actually looked forward to talking to them?  Wouldn’t it be great if you gave them a hearty handshake or hug when you saw them, because they were just that awesome?

What are your thoughts? What makes you think someone is awesome?

(See what I did there? I opened up the dialog and am giving you a turn to speak. Isn’t that awesome! [insert sarcmark here] )

How Are You Being Amazing? (Seth Godin’s Article: What’s expected vs. what’s amazing)

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What’s expected vs. what’s amazing

I visited a favorite restaurant last week, a place that, alas, I hadn’t been to in months. The waiter remembered that I don’t like cilantro. Unasked, she brought it up. Incredible. This was uncalled for, unnecessary and totally delightful.

Scott Adams writes about the cyborg tool that is coming momentarily, a device that will remember names, find connections, bring all sorts of external data to us the moment we meet someone. “Oh, Bob, sure, that’s the guy who’s friends with Tracy… and Tim just tweeted about him a few minutes ago.”

The first time someone does this to you in conversation (no matter how subtly), you’re going to be blown away and flabbergasted. The tenth time, it’ll be ordinary, and the 20th, boring.

Hotels used to get a lot of mileage out of remembering what you liked, but it was merely a database trick, not emotional labor on the part of the staff.

Today, if you go to an important meeting and the other people haven’t bothered to Google you and your company, it’s practically an offense. We’re about to spend an hour together and you couldn’t be bothered to look me up? It’s expected, no longer amazing.

Dolores711

On the other hand, consider Dolores, a clerk with kidney problems at a 7 Eleven, who broke all sorts of coffee sales records because she remembered the name of every customer who came in every morning. Unexpected and amazing.

You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.

[Irrelevant aside: Linchpin made the New York Times bestseller list yesterday. The list is hand tweaked, unreliable and often wrong, but it's still a great thing to have happen the first week a book is out. Thank you to each of you who pitched in and spread the word. Unexpected and amazing, both.]

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Posted by Seth Godin on February 04, 2010 | Permalink

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We work hard to personalize our customer’s experience with us. We talk about what’s going on in their lives, both at work, and outside-of-work. No agenda, just good-old-fashion friendship. After all, our customers are really just people. People who happen to have a job that requires them to purchase items that we sell, so that they can to do their job efficiently. This is a big part of what makes us different from the “big guys”. I’m not sure that’s “amazing”. To me, it just seems like the right thing to do.

What amazing experiences have you had with the companies you do business with?

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Textbook publishers heading to iPad | Apple – CNET News

Publishers aren’t wasting any time getting their books onto the new iPad.

(Credit: Apple)

Publishers Houghton Mifflin Harcourt, Kaplan Publishing, McGraw-Hill Education, and Pearson have signed deals to be among the first to port their textbooks over to Apple’s new tablet. Heading to the iPad as well as the iPhone and iPod Touch will be their textbooks, study guides, and test prep manuals.

Announced on Wednesday, the agreements were made with ScrollMotion, a company that develops the iPhone e-reader app Iceberg Reader and works with publishers to digitize their books for the mobile market.

The digital textbooks promise a slew of options to take advantage of the medium, according to ScrollMotion. Students can mark text in any of six different colors to visually categorize each highlight. They can write notes or use the microphone built into the iPad and iPhone to record audio notes.

Students can also search for text by subject, topic, and other criteria. The digital books are even capable of playing quick videos to accompany the content. Finally, students can take interactive quizzes and track their right and wrong answers on the device.

Even before Apple chief Steve Jobs touted the iPad as the ultimate e-book reader, publishers were eager to hop on board.

At an earnings conference call the day before the iPad launch last week, McGraw Hill CEO Terry McGraw dangled remarks about his company’s college textbooks potentially running on an Apple tablet. The publisher’s CourseSmart textbook line is already available as an iPhone and iPod Touch app. McGraw seemed confident that the same content now on the iPhone could run out of the box on a tablet device.

Debate has surfaced as to whether the iPad could push other e-book readers out of the marketplace or at least make a dent in their sales. The iPad has a couple of potential drawbacks. Its LCD screen is seen as less friendly on the eyes than the e-ink used in dedicated readers like the Kindle. And for consumers only interested in reading books, the iPad’s starting price of $499 could be hard to swallow compared to the lower cost of most standalone e-book readers.

It’s a great time to be a student. I’ll be interested to see how schools, colleges and universities incorporate this new technology into the classroom.

I kind of wish I was back in school. No, wait, I take that back. I like where I’m at right now, I can use the cool tech stuff because I want to, not because I have to.

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Give Avery® Your Feedback and You Could Win A Kindle™

Write product reviews for a chance to win one of three Amazon® Kindle™ prizes!For a limited time between February 1 – March 15, 2010, for every posted review you write on a product, you will be automatically entered in our sweepstakes for a chance to win one of three Amazon Kindle wireless reading devices. The more product reviews you write, the greater your chances of winning!

See Official Rules for more information.


Consistency for decades
“I’ve been in the secretarial field (and proud of it) for almost 40 years, and have seen a lot of companies purporting “best” labels, ever. But, there’s only one I will recommend – Avery, even after all these years!”     -Administrative Assistant

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Uni-Ball® is Giving Away Free Pens!

Do you write or sign checks?  If so, you need to watch this video…

Kind of scary, right?  Now, watch this…

Yep, you heard them right, you can get your very own Uni-Ball Super Ink™ Pen for free, because the folks at Uni-Ball just are cool like that.  It’s really easy too, all you need to do is visit the special site they’ve set up, fill out the form, click send and BOOM, free pen in your mailbox!  But you have to hurry because this deal won’t last long.

Of course, after your receive your pen, you’ll see how awesome it is and you’ll end up using it all of the time.  Then the inevitable will happen, someone will ask you if they can borrow your pen, and you’ll never get it back, right?  Never fails.  No problem though, because you can buy them by the dozen from us, at great prices, and get them delivered right to your office the very next day!

So go get your free pen, and while you’re at it, you might as well log in to your account and order an extra dozen or two…you know you’ll need them.

Is Your School Looking for Ways to Raise Money? Then Check This Out!

I was at a local school yesterday talking to their parent/teacher organization. Their main purpose for existence is to fund activities, projects, teacher wish lists, and anything else that will enhance the learning experience for their children.

Every year, the organization sponsors a fundraiser which is their main source of income. This year, things are looking pretty grim. I guess that is to be expected…people are just financially strapped. Buying things that they don’t really need isn’t an option for many, even if it is for a good cause.

I love the fact that the people at Sharpie®/PaperMate®/Expo® have taken such a simple idea, and turned it in to something that can really help schools like the one I visited yesterday.  By teaming up with the innovative repurposing company TerraCycle, they have created a great way to raise additional money, without asking parents to dip into their pocketbooks.

Here is a look at TerraCycle in the news:

And here is how your school can start earning some extra cash:

For more information on this program, read the blog post at blog.sharpie.com and sign up at TerraCycle.net.

Support Your Local School With Your Next Office Supply Purchase